Professional Marketing Workshops

Goldmark provide specialist sales and marketing training for both new and established businesses. Training is delivered by John Porter who has worked at executive level in this field for both large and small organisations and has been delivering training and expertise on marketing and sales for many years.

Goldmark can also help companies with strategic marketing plans and assist with their implementation

Goldmark offer a variety of workshops and can also design a bespoke training package to meet the current needs of your organisation.

Here are a few of the areas we specialise in:

• Understanding customer needs and the market
• USP positioning and capability
• Customer and prospect profiling
• Choosing the customers and prospects you want
• Delighting customers and making advocates
• The power of communication
• Strategic Marketing
• Obtaining the best price for your product
• Achieving the lowest cost 
  

Thurs 13 Sept - Strategic Marketing, Bradford

Weds 26 Sept - Strategic Marketing, Venue TBC

An Introduction to Strategic Marketing - half day workshop

Strategic Marketing is the starting point for any successful sales, marketing or advertising campaign. Few companies maximise their potential, understand the true needs of their customers and successfully communicate their strengths to the market

Target Audience

The course is aimed primarily at established SME businesses, from engineering to commerce, retail to logistics - infact any business that operates in a market where there are a multitude of customers and prospects. Ideally, attendees should be senior managers, line managers or directors.

Learning Outcome

Delegates attending the workshop will better understand:

• Their unique selling points
• The need to understand the market they operate in
• Defined and measurable customer requirements
• The need to correctly position their organisation against competition
• Ensuring their organisational capability meets their positioning
• How to achieve the lowest unit cost
• The power of empowering their employees
• Effective communication

Teaching methods

This is an interactive workshop that encourages delegates to participate and share knowledge with other attendees. The session seeks to question each delegate's understanding of their organisations true strengths.

Please complete the form below to register for one of our workshops. Alternatively, if you would like further information about the Goldmark Sales and Marketing Workshops please email us at info@goldmark-uk.com or phone John Porter on 0113 203 7512.